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Care as unique as you

Why Abra Health?

You may know that Abra in Spanish means open. The word open has many meanings to us – from the welcoming nature of our open doors to the familiar “open wide” expression (or “Abra la boca” in Spanish) used by dentists every where.

The word Abra represents our commitment to openness to every patient who walks through our doors and offering new and innovative services to benefit the patient community. Providing a play-on-words for the magical phrase “abracadabra,” Abra Health is a fun way to represent the joy and whimsical environment our team creates to make going to the doctor or dentist a fun experience for all.

Our bright colors, smiling faces, and positive attitude ensure that our patients feel comfortable, cared for, and most importantly – healthy!

Our mission

What We Do

Abra Health exists to provide access to high-quality, affordable care to underserved communities. By firmly placing our patients first, we aim to deliver an exceptional experience as we improve their well-being.

Our vision

Who We Inspire to Be

Our vision is to become a leading provider of integrated medical and dental care to underserved communities in the areas that we serve.

Our values

What We Believe In

  • Patients First: We place the needs of our patients above all else in everything we do.
  • Integrity: We act with honesty, transparency, and respect in everything we do.
  • Teamwork: We work together to provide exceptional care and support for our patients and their families.


Brand History

Abra Health is a rapidly expanding family of practices with multiple acquisitions and new locations opening regularly. While there was a lot of brand equity in our original name, ChildSmiles•FamilySmiles, we knew as we continued to grow, we would need to adopt a brand identity that was adaptable and recognizable across all practices.

The name Abra Health encompasses our mission, vision and values while making it easier for our community to understand the full scope of our services.

Our new name showcases our broad reach of healthcare offerings, including pediatric and general dentistry, pediatric primary care and orthodontics, without limiting how far we can grow beyond dental.

ABRA HEALTH’S Family of practices

Stronger Together

Abra Health is the umbrella group for a family of practices. While these practices have co-existed under the same parent company, they now share names and branding elements to promote unity and brand cohesion.

Together, we deliver comprehensive, quality care for the children and families in the communities we serve.

Growing Together

Abra Health is a rapidly expanding family of practices with a broad reach of healthcare offerings, including pediatric and general dentistry, pediatric primary care and orthodontics.

Abra Dental (formerly ChildSmiles)

Opening of the first location at Somme St in Newark, NJ.

Pearly Whites

Opening of the first Pearly Whites location in Berkeley Heights, NJ

Pearly Whites

Whippany, NJ

Abra Dental (formerly ChildSmiles)

Orange St - Newark, NJ

Abra Health Children’s Surgery Center (formerly Children’s Ambulatory Surgery Center of New Jersey)

Acquisition of  a Children's Ambulatory Surgery Center to treat complex dental cases in Fair Lawn, NJ

Abra Health Pediatric Primary Care (formerly Washington Park Pediatrics)

Acquisition of  two Pediatric Primary Care clinics in Newark, NJ

Abra Health Pediatric Primary Care (formerly Kids Care)

Acquisition of Pediatric Primary Care clinic in Newark, NJ

Smiles 4 Keeps

First acquisition in Pennsylvania of a 4-practice dental group located in Scranton, Wilkes-Barre, Bartonsville, and Hazleton, PA

Abra Dental (Formerly For All Children and Adults Dentistry)

Acquisition of a multi-specialty practice in Kearny, NJ

Abra Dental – Jersey City

Opening of a brand-new office in Jersey City, NJ

Garden State Oral Surgery

Aquisition of 2 Oral Surgery Offices: Bayonne Oral Surgery and Oral & Maxillofacial Surgery Institute

Smiles 4 Keeps – Allentown

Acquisition of Eugene McGuire, DDS practice and opening of brand new office in Allentown, PA

Abra Dental – Bloomfield Ave

Opening of the third Newark, NJ location on Bloomfield Ave in the same facility as Abra Health Pediatrics Primary Care.

Abra Health Pediatrics – Bloomfield Ave

Opening of Arba Health - Pediatric Primary Care on Bloomfield Ave in the same facility as Abra Dental - Bloomfield Ave. Closing of Kids Care Pediatrics.

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