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Care as unique as you

Why Abra Health?

You may know that Abra in Spanish means open. The word open has many meanings to us – from the welcoming nature of our open doors to the familiar “open wide” expression (or “Abra la boca” in Spanish) used by dentists every where.

The word Abra represents our commitment to openness to every patient who walks through our doors and offering new and innovative services to benefit the patient community. Providing a play-on-words for the magical phrase “abracadabra,” Abra Health is a fun way to represent the joy and whimsical environment our team creates to make going to the doctor or dentist a fun experience for all.

Our bright colors, smiling faces, and positive attitude ensure that our patients feel comfortable, cared for, and most importantly – healthy!

Our mission

What We Do

Abra Health Group exists to provide access to high-quality, affordable care to underserved communities through its supported practices.

By firmly placing patients first, our affiliated practices aim to deliver an exceptional experience as we improve their well-being.

Our vision

Who We Inspire to Be

Our vision is to become a leading dental support organization to underserved communities in the areas that we serve.

Our values

What We Believe In

  • Patients First: We place the needs of our patients above all else in everything we do.
  • Integrity: We act with honesty, transparency, and respect in everything we do.
  • Teamwork: We work together to provide exceptional care and support for our team members, our patients, and their families.

FROM TEETH TO TOES

Brand History

In 2008, Dr. Michael Skolnick (Orthodontist) and Dr. Brooke Skolnick (Pediatric Dentist) opened a pediatric dentistry and orthodontic practice in the heart of the Ironbound neighborhood in Newark, New Jersey. Their aim was to increase access to dental care to the urban underserved community that resides there. From there, the dental duo grew to open many more practices to serve many more patients eventually adding adult services. As their vision grew, they realized that they could make a bigger impact if they focused on growing their reach of services by expanding in new geographies and more specialties.

Abra's Family of practices

Stronger Together

Our brands are strong and enjoy unmatched reputation in their respective communities

Growing Together

Abra Health is a rapidly expanding family of practices with a broad reach of healthcare offerings, including pediatric and general dentistry, pediatric primary care and orthodontics.

2008
Abra Dental

Opening of the first location at Somme St in Newark, NJ.

2011
Pearly Whites

Opening of the first Pearly Whites location in Berkeley Heights, NJ

2013
Abra Dental

Elizabeth, NJ

2017
Pearly Whites

Whippany, NJ

2019
Abra Dental

Orange St – Newark, NJ

2020
Abra Health Children’s Surgery Center (formerly Children’s Ambulatory Surgery Center of New Jersey)

Acquisition of  a Children’s Ambulatory Surgery Center to treat complex dental cases in Fair Lawn, NJ

2021
Smiles 4 Keeps

First acquisition in Pennsylvania of a 4-practice dental group located in Scranton, Wilkes-Barre, Bartonsville, and Hazleton, PA

2022
Abra Dental (Formerly For All Children and Adults Dentistry)

Acquisition of a multi-specialty practice in Kearny, NJ

2023
Abra Dental – Jersey City

Opening of a brand-new office in Jersey City, NJ

Garden State Oral Surgery

Aquisition of 2 Oral Surgery Offices: Bayonne Oral Surgery and Oral & Maxillofacial Surgery Institute

Smiles 4 Keeps – Allentown

Acquisition of Eugene McGuire, DDS practice and opening of brand new office in Allentown, PA

2024
Abra Dental – Bloomfield Ave

Opening of the third Newark, NJ location on Bloomfield Ave in the same facility as Abra Health Pediatrics Primary Care.

All About Kids

Acquisition of All About Kids a pediatric dentistry / orthodontic practice with offices in Danbury, Derby, Norwalk and Stamford in CT.

2025
Smiles 4 Keeps – Reading

Opening of a brand new office in Reading, PA.

Garden Oral Surgery

Opening of a new Oral Surgery Practice in Elizabeth, NJ.

Smiles 4 Keeps – Scranton West

Opening of an adult dentistry practice in Scranton, PA to complement the existing pediatric focused practice.

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